Degrees

DEGREE: A.A.—Advertising/Public Relations

Code #1056


Required Program	Units

CISC 302/JOUR 330 Computer Familiarization	2


RTVF 300/JOUR 310 Mass Media and Society	3


RTVF 330 Basic Film/Video Camera Techniques	3


MKT 314/RTVF 376 Advertising	3


RTVF 370 Broadcast Writing and Announcing	3


JOUR 300 Newswriting and Reporting	3


JOUR 150 Public Relations Media Techniques	3


MKT 310 Selling Professionally	3


COMM 341 Organizational Communication	3


Plus six (6) units selected from:	6
RTVF 316 Introduction to Radio Workshop (3)
RTVF 331 Television Production (3)
RTVF 360 Introduction to Motion Graphics: Adobe After Effects (3)
RTVF 380 Broadcast Journalism (3)
RTVF 498 Work Experience in Radio, Television and Film (1-4)
JOUR 335 Introduction to Desktop Publishing (2)
JOUR 340 Writing for Publication (3)
PHOTO 301 Beginning Photography (3)
PHOTO 320 Color Photography (3)
PHOTO 340 Careers in Photography (3)
COMM 301 Introduction to Public Speaking (3)
COMM 363 Introduction to Communication Theory (3)
RTVF 312 Radio Studio Operations (3)
RTVF 301 Introduction to Telecommunication (3)


Total Units Required	32

Suggested Electives:
ACCT 101 Fundamentals of College Accounting
BUSTEC 303 Computer-Keyboard Formatting
BUSTEC 304 Computer-Keyboard Speed-and-Accuracy Building
COMM 315 Persuasion
COMM 494 Topics in Communication
JOUR 400 College Newspaper Production

Associate Degree
The Advertising/Public Relations Associate in Arts (A.A.) Degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See CRC graduation requirements.