Course Descriptions
MKT 120
Survey of International Business
3 Units
Prerequisite: None
Hours: 54 hours LEC
This course is a comprehensive overview of international business designed to provide both beginners and experienced business people with a global perspective on international trade including foreign investments, impact of financial markets, and the operation of multi-national corporations.
MKT 122
International Marketing
3 Units
Prerequisite: None
Hours: 54 hours LEC
This course presents the problems of marketing in the international marketplace and how marketers approach and solve them. The course focuses on concepts and principles by teaching the theory and practice of international marketing through the use of practical examples and actual case studies of international, both United States and foreign, marketing organizations. Studies include: international marketing position of the United States, market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing, distribution, promotion and sales.
MKT 132
Basics of Exporting
1.5 Units
Prerequisite: None
Hours: 27 hours LEC
This course covers the different aspects of exporting and affords the student a working knowledge of the various terms and techniques essential to exporting. Studies include marketing, organization, regulation, terms of access, documentation, shipment and financing involved with international movement of merchandise, trade patterns by countries and commodities.
MKT 134
Basics of Importing
1.5 Units
Prerequisite: None
Hours: 27 hours LEC
This course is an overview of the steps involved in importing a product or service from beginning to end. Course includes an introduction to the United States Customs Service, what customs brokers do, duty rate structure and determination, basic laws affecting imports, currency exchange and letters of credit. Practical advice about storage and transportation of shipments after they have cleared customs will also be shared.
MKT 295
Independent Studies in Marketing
1-3 Units
Prerequisite: None
Hours: 18 hours LEC; 54 hours LAB
MKT 299
Experimental Offering in Marketing
.5-4 Units
Prerequisite: None
Hours: 18 hours LEC; 54 hours LAB
MKT 300
Principles of Marketing
3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.
MKT 310
Selling Professionally
3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course shows the importance of good selling techniques and the personal qualifications required for effective selling. It emphasizes the development of a business personality and its application to the approach direction, and closing of a sale. It also examines various kinds of selling experience: direct, industrial, wholesale and retail. This course is recommended for men and women preparing for various technical fields as well as all business majors.
MKT 312
Retailing
3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
Retailing is a business that provides goods and services to customers for their personal use. This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations.
MKT 314
Advertising
3 Units
Same As: RTVF 376.
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns. This course is the same as RTVF 376, and only one may be taken for credit. See "Cross-Listed Courses" in the catalog.
MKT 330
Internet Marketing
3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 54 hours LEC
This course is designed to provide both the novice and skilled business person with a working knowledge of how to use Internet marketing. We will teach students to interact with specialists to devise strategies that build customer relations through technological strategies. These specialists may include network specialists, systems analysts, graphic designers, or web masters. Students will have a good understanding of how this technology can be used to help his/her business be more successful.
MKT 495
Independent Studies in Marketing
1-3 Units
Prerequisite: None
Course Transferable to CSU
Hours: 18 hours LEC; 54 hours LAB
MKT 498
Work Experience in Marketing
1-4 Units
Prerequisite: None.
Course Transferable to CSU
Hours: 300 hours LAB
This course provides students with opportunities to develop marketable skills in preparation for employment or advancement within their current job. Course content will include understanding the application of education to the workforce; completion of required forms, which document the student's progress and hours spent at the work site; and developing workplace skills and competencies. During the course of the semester, the student is required to fulfill an 18 hour orientation and 75 hours of related paid work experience, or 60 hours of unpaid work experience for one unit. An additional 75 or 60 hours of related work experience is required for each additional unit. The course may be taken again when there is new or expanded learning on the job for a maximum of 16 units.
MKT 499
Experimental Offering in Marketing
.5-4 Units
Prerequisite: None
Course Transferable to CSU
Hours: 18 hours LEC; 54 hours LAB