CRC College Catalog: Marketing Degrees

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College Catalog 2012-13

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Marketing

Degrees Course Descriptions Program Student Learning Outcomes (PDF)

DEGREE: A.A.—Marketing

Code #1177


Required Program	Units

BUSINESS CORE:
ACCT 301 Financial Accounting (4)	3-4
or ACCT 101 Fundamentals of College Accounting (3)


BUS 300 Introduction to Business	3


BUS 310 Business Communications	3


BUS 330 Managing Diversity in the Workplace	3


BUS 340 Business Law	3


BUSTEC 302 Computer-Keyboarding	2


CISC 310 Introduction to Computer Information Science (3)	3-4
or
Four (4) units to include:
CISC 302/JOUR 330 Computer Familiarization (2)
and Any two (2) additional units selected from:
CISA 305, 315, 320, 330, 340
CISC 320, 355


ECON 302 Principles of Macroeconomics (3)	3
or BUS 320 Concepts in Personal Finance (3)
or ECON 320 Concepts in Personal Finance (3)


MARKETING FOCUS:
MGMT 362 Techniques of Management	3


MKT 300 Principles of Marketing	3


MKT 310 Selling Professionally (3)	3
or MKT 330 Internet Marketing (3)


A minimum of 3 units from the following:	3
BUS 210 The Business Plan (1)
BUS 212 Marketing for Small Businesses (1)
BUS 214 Financing a Small Business (1)
BUS 216 Essential Records for the Small Business (1)
BUS 218 Management Skills for the Small Business (1)
BUS 220 Retailing and Merchandising for the Small Business (1)
BUS 222 Going International (1)
BUS 224 Customer Service (1)
BUS 350 Small Business Management/Entrepreneurship (3)
MKT 312 Retailing (3)
MKT 314 Advertising (3)


A minimum of 3 units from the following:	3
BUS 498 Work Experience in Business (1-4)
HCD 132 Career Exploration (1)
HCD 310 College Success (3)
HCD 320 Skills for Online Student Success (1)
HCD 340 Job Search Portfolio Development (1)
HCD 362 Work/Life Management (2)


Total Units Required	41-43

Suggested Electives:
CISA 330, 340MKT 120MGMT 240, 242, 244, 246, 248, 250, 252, 254, 256, 258, 260, 262, 264, 266, 268, 270, 272, 274RE 300

Associate Degree
The Marketing Associate in Arts (A.A.) Degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See CRC graduation requirements.