Catalog 2019-20

Marketing

Associate Degree

A.A. in Marketing

The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.

Degree Requirements

Course Code Course Title Units
BUS 300 Introduction to Business 3
BUS 340 Business Law 3
ACCT 301 Financial Accounting 4
ECON 302 Principles of Macroeconomics 3
MKT 300 Principles of Marketing 3
MKT 310 Selling Professionally 3
MKT 314 Advertising 3
A minimum of 6 units from the following: 6
MKT 330 Internet Marketing  (3)
MKT 312 Retailing  (3)
BUS 310 Business Communications  (3)
BUS 330 Managing Diversity in the Workplace  (3)
BUS 350 Small Business Management/Entrepreneurship  (3)
MKT 495 Independent Studies in Marketing  (1 - 3)
MKT 498 Work Experience in Marketing  (1 - 4)
A minimum of 3 units from the following: 3
CISC 310 Introduction to Computer Information Science  (3)
CISA 305 Beginning Word Processing  (2)
CISA 308 Exploring Word Processing and Presentation Software  (1)
CISA 315 Introduction to Electronic Spreadsheets  (2)
CISA 320 Introduction to Database Management  (1)
Total Units: 31

Student Learning Outcomes

Upon completion of this program, the student will be able to:

Integrate the functions of the marketing mix.

Identify and examine consumer’s buying behavior and evaluate which marketing communications medium will most effectively meet the needs of the marketplace.

Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.

Apply the marketing mix to create and analyze various marketing strategies.

Plan, produce and select the appropriate media for advertising.

Communicate effectively verbally and in writing in various business settings.

Career Information

Buyer, Account Executive, Entrepreneur; Investment Counselor, Marketing Services, Purchasing Agent, Salesperson, Shipping Clerk, Marketing Manager, or Importer/Exporter. Some career options may require more than two years of college study.

Certificate of Achievement

Marketing Certificate

This Certificate of Achievement in Marketing provides an opportunity for students to acquire knowledge and training for business marketing and prepares them for careers in sales, advertising, customer service, and business development. Students wanting to earn the A.A. degree in Marketing can do so by taking additional courses beyond the 18 units required for this certificate. Please seek advice from your counselor to verify the correct courses to take towards the A.A degree.

Certificate Requirements

Course Code Course Title Units
MKT 300 Principles of Marketing 3
MKT 310 Selling Professionally 3
MKT 314 Advertising 3
BUS 300 Introduction to Business 3
BUS 340 Business Law 3
A minimum of 3 units from the following: 3
BUS 310 Business Communications  (3)
BUS 330 Managing Diversity in the Workplace  (3)
BUS 350 Small Business Management/Entrepreneurship  (3)
MKT 495 Independent Studies in Marketing  (1 - 3)
MKT 498 Work Experience in Marketing  (1 - 4)
Total Units: 18

Student Learning Outcomes

Upon completion of this program, the student will be able to:

P-SLO 1: Skills/Knowledge: Demonstrate skill and comprehension in the field of marketing as indicated by course outcomes

Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.

P-SLO 2: Critical Thinking Skills: Demonstrate the ability to think critically and analyze problems

Apply the marketing mix to create and analyze various marketing strategies

Integrate the functions of the marketing mix to develop a marketing plan for a business

P-SLO 3: Communication: Express ideas and facts clearly and completely

Communicate effectively verbally and in writing in various business settings

Career Information

Account Executive, Salesperson, Customer Service Representative, Marketing Assistant.

Marketing (MKT) Courses

MKT 120 Survey of International Business

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

This course is a comprehensive overview of international business designed to provide both beginners and experienced business people with a global perspective on international trade including foreign investments, impact of financial markets, and the operation of multi-national corporations.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

analyze the effect of international monetary markets on import and export trade.

MKT 295 Independent Studies in Marketing

Units: 1 - 3

Hours: 54 - 162 hours LAB

Prerequisite: None.

An independent studies project involves an individual student or small group of students in study, research, or activities beyond the scope of regularly offered courses. See the current catalog section of "Special Studies" for full details of Independent Studies.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO #1: Actively engage in intellectual inquiry beyond that required in order to pass a course of study (College Wide Learning Outcome – Area 4).

MKT 300 Principles of Marketing

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO 1: DEMONSTRATE SKILL AND COMPREHENSION IN MARKETING AS INDICATED BY COURSE OUTCOMES.

MKT 310 Selling Professionally

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

This course shows the importance of good selling techniques and the personal qualifications required for effective selling. It emphasizes the development of a business personality and its application to the approach direction, and closing of a sale. It also examines various kinds of selling experience: direct, industrial, wholesale and retail. This course is recommended for men and women preparing for various technical fields as well as all business majors.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO 1: DEMONSTRATE SKILL AND COMPREHENSION IN BUSINESS SALES (AS INDICATED BY COURSE OUTCOMES).

MKT 312 Retailing

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

Retailing is a business that provides goods and services to customers for their personal use. This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

analyze the position of retailing in the wider scope of other marketing institutions (SLO #1).

MKT 314 Advertising

Units: 3

Same As: RTVF 376

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns. This course is the same as RTVF 376, and only one may be taken for credit.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO 1: DEMONSTRATE THE ABILITY TO THINK CRITICALLY AND ANALYZE PROBLEMS.

MKT 330 Internet Marketing

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

This course introduces students to the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics will include strategies to help students build customer relations through technological strategies. Students will have a good understanding of how this technology can be used to help his/her business be more successful.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO 1: DEMONSTRATE SKILL AND COMPREHENSION IN INTERNET MARKETING

MKT 495 Independent Studies in Marketing

Units: 1 - 3

Hours: 54 - 162 hours LAB

Prerequisite: None.

Transferable: CSU

An independent studies project involves an individual student or small group of students in study, research, or activities beyond the scope of regularly offered courses. See the current catalog section of "Special Studies" for full details of Independent Studies.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO #1: Actively engage in intellectual inquiry beyond that required in order to pass a course of study (College Wide Learning Outcome – Area 4).

MKT 498 Work Experience in Marketing

Units: 1 - 4

Hours: 60 - 300 hours LAB

Prerequisite: None.

Enrollment Limitation:

Students must be in a paid or unpaid internship, volunteer position or job related to career goals in Marketing.

Transferable: CSU

This course provides students with opportunities to develop marketable skills in preparation for employment in their major field of study or advancement within their career. It is designed for students interested in work experience and/or internships in transfer level degree occupational programs. Course content includes understanding the application of education to the workforce; completion of required forms which document the student's progress and hours spent at the work site; and developing workplace skills and competencies. Appropriate level learning objectives are established by the student and the employer. During the semester, the student is required to participate in a weekly orientation and 75 hours of related paid work experience, or 60 hours of unpaid work experience for one unit. An additional 75 or 60 hours of related work experience is required for each additional unit. Work Experience may be taken for a total of 16 units when there are new or expanded learning objectives. Only one Work Experience course may be taken per semester.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

DEMONSTRATE AN UNDERSTANDING AND APPLICATION OF PROFESSIONAL WORKPLACE BEHAVIOR IN A FIELD OF STUDY RELATED TO ONE’S CAREER.(SLO 1)

Full-time Faculty

Man Phan.
Man Phan
Office: SOC-106
Phone: (916) 691-7559
E-mail: PhanM@crc.losrios.edu

Adjunct Faculty

Jefferson Vest

Marketing is a dynamic area of study that provides immediate job and career opportunities after one course or the completion of a degree. The skills learned are easily converted into well-paying careers by many students. There is no limit to your success when these areas of study are utilized successfully. The skills learned are essential for international and domestic business and for companies large and small. Please refer to the Business section for additional marketing courses.