MKT 300
Principles of Marketing
3 Units
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.