The Public Information Office at Cosumnes River College manages the College's marketing, public relations and communications efforts to ensure the College effectively communicates with both its internal and external stakeholders. The office serves two primary functions: to build and maintain a positive image of CRC among its various constituencies and to assist in maintaining and building student enrollment.
Communications &Public Information Officer
westk (at) crc [dot] losrios [dot] edu
Public Relations Technician
weastd (at) crc [dot] losrios [dot] edu (weastd)hollisS (at) crc [dot] losrios [dot] edu (@crc.losrios.edu)
We are located in the administrative offices in the College Center. Our hours are M-F, 7:30am-5:00pm.
What We Can Do For You...An Overview of Services
When you want your message to reach a specific population or when you want to promote a specific event or program, we can help. Please contact Ranesh Maharaj about putting your event on the electronic marquees and/or the monitors in the admissions area and library building. We can also help you communicate through flyers/posters how and what to say to your audience.
College Matters is produced by the Public Information Office two times a year. It goes out to 200,000+ homes in our service area in March and September, with a list of classes for the upcoming semester and student success stories. Also, anything new on campus the public might be interested in learning.
The President's Letter is produced by the Public Information Office twice a year. It is intended as an internal communications piece, but is also sent to numerous outside constituents. This publication highlights the college's successes and newsworthy items and is distributed in January and August.
Printing and Publications Development
Brochures are done on an as-needed basis as we are moving to a paperless college. If you feel your department needs them, please contact us for further assistance.
Business Cards and Letterhead
The College adheres to a standard format for letterhead and business cards. Your request should be emailed directly to Graphic Design Services to begin work on your project as soon as possible.
Media Relations & Publicity
We have developed good relationships with the media in the area, and we have been fortunate to have them run many of the stories we send them. But the rule of thumb is there is no guarantee. And we cannot tell them when or where to run the story. For that kind of control, you'll need to pay for advertising.
Please give us advance notice of an event so we can plan the publicity accordingly. We will write the news release in the format the media prefer, however, we ask for you to send us the details so we can put the information together. We also ask for a contact name and number to put on the release should the media have additional questions. Please understand that the media will not be able to run our event information if it is sent to them the day before the event. Give us a couple weeks to get the release to them so they have some time to get it in their publications and/or calendar.
Depending on the event, the Public Information Office sends news releases to the Sacramento Bee, Elk Grove/Laguna Citizen, Sacramento News & Review, KCRA, KXTV, KOVR, KTXL, KMAX, KFBK, KXJZ (KXPR), and the Associated Press. In addition to these organizations, if you have a specific person or organization you feel would be interested, we are happy to send to them as well.
In addition to getting your event or program information out to the media, we encourage you to have the graphic designers create flyers/brochures and/or posters for you to post on campus.
The Public Information Office can post your event on the monitors around campus, as well as the electronic marquees.
The Public Information Office has a few table banners that can fit a 6' or 8' table. These can be borrowed for an event, but must be checked out in person. It is asked that food not be served from these banners, but if it is or if something spills on it, you are responsible for washing and returning it.
Should you need the CRC logo for a publication or presentation you are working on, please contact Kristie West to determine correct format for your specific project.