MAIN MENU

Courses

MKT 312
Retailing
3 Units
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
Retailing is a business that provides goods and services to customers for their personal use. This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations.